Using only Reviews As Part of the Online Marketing Strategy

When someone asks you, “What do your customers think of you?” what is your response? Do you share with them what amount they love your solutions? Do you share with them the direction they happily refer their friends and family? facebook reviews

As a business owner it’s likely that to be able to 100’s and maybe even thousands of customers who LOVE your service. An individual will be looking to target NEW prospects how do you share the passion of others? How do an individual the word out beyond “word of mouth” permit new potential customers that what you are offering is great?

Now more than ever, to provide a balance to your online marketing efforts takes a focus on gathering reviews (i.e. testimonials). Regardless of your industry this is becoming must portion to increasing local rankings and converting that prospect from “I think this is good” to “I HAVE to buy”. As many people are quick to complain and slow to compliment make sure to gather positive feedback from those who truly support your business.

To start putting the strength of “word of mouth” reviews to work for your company in the online world, I invite you contemplate the following.

Yelp – Once this free movie blog only dominated for reviews of restaurants and now it has expanded beyond that. Yelp has sound set of features (including integration with Facebook) that encourages your customer to share their experience. As a business person you have the electricity to announce special offers, send messages to your customers (reply to reviews either publicly or privately) and many more. Creating a profile here is a powerful first step to letting customers support your marketplace.

Facebook Reviews Tab – While new to recreation of “reviews” this is quickly becoming a standard for businesses on Facebook. The Facebook reviews tab is FREE and can be as part of small business page. One of info about the subject parts about this particular tab is it is exposed to Google. This means that if someone types “Your Business Reviews” it would probably show up in the particular 10 results.

Google Places – Google has further leveraged their powerful search platform into the local market. In addition to gathering reviews from alternative sites, you can also rate businesses through their Places platform. As a businessman you can define quite a few business hours, specialties, to even photos of workplace. Having a profile here provides the additional advantage of being able regarding displayed on local looks!

We can’t stop people from complaining about a wrong experience (even when you bend over backwards for someone they still might complain) but we can let people see that 99% of people have an extremely good experience with your commercial enterprise.

Leave a Reply

Your email address will not be published. Required fields are marked *